• Exclusive

Blaupunkt to expand offline with premium affordable TVs, opting out 32-inch category

• Exclusive

Observing a shift in the consumer base towards mid-segment TVs over the open price point, Marwah said, "We've observed a significant demand for larger screen sizes, with our 55-inch models outselling the more traditional 32-inch options. We have also seen tremendous growth on the e-commerce platform Amazon without the 32-inch category."